Established on a farm that had been abandoned for decades, it took the name form the beautiful yellow bushes of wild broom that at that time filled the uncultivated fields.
Since 1989 the farm has been organic, using eco-compatible methods of production in accordance with EC regulations. Beekeeping is one of the farms main spheres of activity, producing 6 varieties of single flower honey from the uncontaminated pastures and woodlands of Tuscany: Acacia, Chestnut, Wildflower, Forest flower, eucalyptus and heather.
La Ginestra’s honey is produced with the organic agriculture methods that prevent the use of any synthetic products or chemicals to treat and care for the bees, plastic has also been abolished with the bees only coming into contact with wood, metal and wax. The beehives are kept in wooded areas far away from urban and intensively farmed areas where polluting factors would damage the honey.
After the extraction of the honeycombs they filter and separate to eliminate impurities and air that can sometimes remain after this process. The honey is then packed in a liquid state (after a little heating under 40 degrees if it is too dense or cold).